1. Follow the spam regulation laws in your country.
This is a basic rule yet it is often disregarded. Read up about the rules and regulations regarding commercial emails, and be very careful not to break them, else you risk legal ramifications.
2. Test if your emails pass through the spam filter.
Try sending your commercial emails to an address that you own, and check whether they enter the inbox or the spam folder. If they head straight to the spam folder, you could modify a few words and sentences, and keep trying until they reach the inbox instead.
3. Schedule your commercial emails at the right time.
Sometimes all you need is the right timing; pick special holidays and events when customers are likely to be interested in special deals and promotions, such as Christmas, New Year, and Valentine’s Day.
4. Choose wisely between Plain Text and HTML formatting.
HTML is well and good, but people who use solely Plaint Text formatting to view emails exist; remember to format emails for both HTML and Plain Text, so that no recipients miss your emails.
5. Execute tests on popular email clients.
Check how your commercial email looks from commonly used email clients. Edit your emails so that they look more appealing and attractive to their recipients.
6. Verify the links in your email.
Check if all of the links work so as to avoid any complaints and complications from your recipients.
7. Proofread your content.
Be careful of any spelling or grammatical mistakes! These tarnish the image of your business, making it seem unreliable and unserious. Also, don’t make your text too long and tedious to read; doing so will only bore your recipients.
8. Make it easy for people to subscribe to your service or website.
Statistics show that emails that contain a sign-up button are more likely get subscriptions. This is self-explanatory; people generally don’t like putting in too much effort just to sign-up, so making it easier for them attracts more customers.
9. Offer your customers a prize or an incentive. Nothing attracts thousands of people like a raffle or a sale.
You may offer minor prizes like gift cards or you can bring out the big guns and go all-out, giving free trips to foreign countries. You can ask for their emails in order to be eligible to the prize, so that both parties, you and your customers, get what they want.
10. Let people know what to expect from your service.
Explain what subscribers will receive once they’ve signed up to your service. Be it emails about promotions, discounts, special events, and any other additional information, it’s better to tell them to avoid future conflict with the subscribers.
11. Deliver content that is relevant to the receiver.
This cannot be stressed enough: emails that come off as more personal tend to boost the customers’ trust and perception of the company. It shows that the company is up to date with what the customer wants, and that the customer is valued by the business. Database Marketing serves as your trump card in order to ensure that the emails you send are those that are wanted and needed by your recipients.
12. Keep your subject line short and brief.
Tease and make it catchy. Never make your subject lines too long; you’re going to end up losing the attention of your recipients. Create a subject that would intrigue anyone at first glance in order to increase the amount of people opening and reading your commercial emails.
13. Modify your emails to allow mobile surfing.
Nowadays, most people check and read emails through their mobile phones. If your email cannot be viewed from mobile, it’s very likely that people won’t bother opening it in the first place.
14. Distribute the dates between commercial emails.
Nothing irritates recipients more than consecutive promotion emails about the same old topic. Be sure to create intervals between the dates that you send your commercial emails, so as to keep your content fresh and relevant. Inability to do so may cause them to unsubscribe out of annoyance.
15. Treat your most loyal subscribers.
Give people an award for loyalty. This shows your company’s care and appreciation for your customers, further solidifying their loyalty to your brand.